Why WordPress Should Still Be Your Go To CMS

Creating a new website for your business is a complex undertaking. It requires a great deal of planning, research, and if built from the ground up, web design skill. While it’s certainly possible to build a website from scratch, and there are merits that come with doing so, various options exist to make the job easier. WordPress is one such option.

WordPress offers a wide range of benefits that make it an exceptionally accessible option, one that can be especially useful to businesses without much web developing experience. However, possibly because of this accessibility, WordPress is often derided as an entry-level tool that ought to be replaced at its user’s earliest convenience. This impression can lead businesses shopping for development tools or a reliable CMS to view WordPress as not worth using whatsoever. We have a different opinion. While WordPress might not be the single best option in every instance, it doesn’t warrant a total write-off either. In fact, we think WordPress is easily one of the better CMS options on the market. Let’s get into why.

What is WordPress?

WordPress is both a website builder and a Content Management System, or CMS. This two-pronged utility makes WordPress effective in a wide range of uses, including building e-commerce storefronts, blogs, newsletters, and websites of varying purposes. No matter your aim, WordPress can help you put together or host a website to suit your needs.

What are the benefits of using WordPress?

As we mentioned, WordPress can be used to create websites for practically any purpose. While this is useful, it isn’t unique; there are many services on the market that can help businesses build a website and reap the rewards of a digital presence. This raises the question – why use WordPress over any of its competitors?

There are quite a few answers to this question, though each answer points to the same source – the benefits of WordPress. Let’s take a look at some of the most significant in detail.

Accessible

WordPress is easily one of the most accessible website builders on the market. It boasts an unrivalled user interface, allowing anyone to pick it up without requiring much prior knowledge. While some computer basics will be helpful, you won’t need to know anything about programming, HTML, or web development to build your ideal website. For an intuitive, user-friendly approach to website building, look no further than WordPress.

Cost-effective

Following on from the previous point, WordPress’ accessibility doesn’t end at its excellent user experience; it also sports a low cost of entry. WordPress offers a selection of packages at various price points, starting at £3 per month. Most businesses will be drawn to some of the more feature-rich packages, such as the Business and Commerce packages, costing £20 and £36 per month. Compared to alternative solutions, these subscription price points are quite modest.

In addition to an affordable monthly cost, WordPress will not require much additional expense. You won’t be expected to pay licensing fees on what you make using WordPress, and you’ll have a range of tools, templates, presets, and plugins that are free to use. If you choose to purchase additional assets from WordPress, you’ll find that such purchases won’t break the bank.

Flexible

WordPress is an extremely flexible website-building tool. It offers users an exemplary level of customisation, boasting an enormous repertoire of themes, plugins, and other assets that can shape the look, feel, and functionality of a website. What’s more, WordPress is an open-source tool, which means anyone can contribute new ideas that can, in turn, be utilised by users, should they wish. If you don’t like something about the software, or you believe some parts can be improved, chances are you aren’t the only one. With a brief search, you might be able to find a solution implemented by another user. This open-source approach, coupled with the already highly flexible nature and extensive repertoire of assets, makes WordPress ideal for building your website exactly as you envision it.

Effective for SEO

Search Engine Optimisation (SEO) is a must in order to build a successful website. Gone are the days of such practices being a nice-to-have; now, they are a practical requirement. Proper SEO practices will help your content and website rank higher in search results, expand your reach, and enable your business to link up with potential customers. As such, any service that prioritises SEO should be a strong contender when shopping for tools.

WordPress has SEO positioned at the forefront of its service. First, it helps users create fully-functional, clear, and clean websites that search engines view favourably. Second, it comes with several tools dedicated to improving your SEO practices, helping you tailor your content to both search engines and your customers, resulting in higher rankings for your website. Higher rankings mean more clicks, which can mean greater success for your business.

Keeps data secure

What would any website builder be without effective security? Not only does your business’ website directly contribute to its success, it also contains a great deal of sensitive information, both about you and your customers. Should hackers manage to gain access to your website, it could mean serious problems, to say the least.

WordPress knows the dangers of a poorly protected website, and places security as a top priority to make sure you aren’t exposed to any undue risk. In fact, WordPress places such an emphasis on security that it is regularly ranked as one of the most secure website builders available. It comes packaged with a variety of security plugins that give a baseline of protection, along with enjoying regular updates to patch out any vulnerabilities that hackers might try to exploit. In practice, this means that you’ll always have up-to-date protection, minimising the chances of data breaches and keeping your website secure.

Should you use WordPress?

WordPress is an excellent option for businesses looking to make a new website, but lack the specialist skills to build one from the ground up. WordPress is highly accessible, boasting an outstanding user experience and a low cost of entry, though this accessibility doesn’t detract from quality or customisability. If you’re a savvy website builder, you’ll find that WordPress has plenty of tools that allow you to create the perfect website for your business. If not, you might find a solution in the enormous variety of assets available in the service, or from contributors to its open-source code. In short, if you’re looking to build a website, no matter the purpose, you won’t find a tool more flexible or accessible than WordPress.